A 3-week intensive for founders ready to build a brand with gravity

Your business doesn’t need more content, platforms or products. It needs a point-of-view.

The kind that cuts through the noise, attracts the right people, and creates that “holy shit, this brand just gets me” feeling.

The BYBU Accelerator is your starting point.
It's where you uncover the center-of-gravity your brand is built on, and how to turn it into a magnetic strategy that fuels your content, positioning, and offers.

Who it’s for

You’re an early-stage founder, solopreneur or small business owner (best suited for businesses under $500K in ARR) who knows there’s a better way to build a brand—one that doesn’t rely on trends, templates, daily posting pressure, or constantly reinventing the wheel.

You’re not interested in playing the volume game. You want sharper focus, stronger resonance, and a brand that does the heavy lifting for you.

This Accelerator is an investment in your skills as a brand builder, so your brand becomes an asset that works for your business, not a liability.

What you’ll walk away with

By the end of this 3 week program, you’ll have:

  • The center-of-gravity idea to build your Brand Universe around.

  • A strong Brand POV and starter tools you can use to shape your strategy.

  • A simple, strategic statement that clearly captures your Point-of-View (no branding jargon).

  • A confident path forward so you’re not second-guessing every time you talk about your business.

What members have to say about BYBU…

"I would absolutely recommend this program to anyone who wants to understand branding on a deeper level. The structure felt simple, clear, and easy to follow, and the weekly guidance made it easy to stay on track.”

– Valeria Bressan, Founder & Lead Design, Touie Interior Design Co.

"After 19 years in the business and countless 'marketing trainings' that promised to help me stand out, I still sounded like everyone else. Robyn’s program finally showed me how to craft a truly unique POV. I learned more about what makes a great value proposition here than in all the trainings I’ve taken over nearly two decades."

– Tom Mayea, CEO & Founder, Mayea Wealth Management

"I wanted a structured way to articulate Mae’s deeper story—not just what we do, but why it matters. The framework helped me turn big ideas about legacy, memory, and family into a clear, actionable brand system. It’s one of the most comprehensive and soul-centered brand frameworks I’ve ever worked through. If you're even considering the Accelerator, don’t hesitate—take it."

– Nichole Healy, Founder of Meet-Mae.com

"I knew who I was and what I stood for—but I wasn’t clear on how to communicate it. BYBU gave me the clarity and conviction I’d been missing. The framework walks you step-by-step to arrive at a place that feels most like you. It helps you find that ‘center of gravity’—not just in your brand, but in your entire being."

– Jomar Gomez, Cofounder & Coach, Tadhana Ventures

"I came in flailing, and left with the heart and soul of my brand nailed down. The structure made it doable, not daunting—and everything finally clicked into place."

– Hayley Morales, Founder, Solar Financial Consulting LLC

What’s inside

This program includes…

  • Virtual Lessons
    Access my signature frameworks and tools for uncovering your unique brand POV and laying the foundation for an immersive brand universe.

  • 1:1 Calls and Feedback
    Get feedback from me throughout the program for POV builds and refinements via one-to-one calls, written feedback and group sessions.

  • Cohort Experience
    You’ll move through the program alongside 10–15 ambitious founders. Small enough to keep things focused, big enough to create energy and accountability.

  • First Access to Future Offers
    Accelerator participants get priority access to future program expansions. Think of this as your entry point into a long-term brand-building ecosystem.

Your investment

If selected, participants will pay a one-time fee of $595 for the 3 week Intensive.

  • Application required: Spots are limited and not guaranteed. I review each application to ensure the Accelerator is a fit.

  • Non-refundable: Because of the limited cohort size, all tuition is non-refundable once you’ve been accepted.

  • Founder-focused: This program is best suited for early-stage businesses (typically under $500K in ARR).

  • Time commitment: Expect ~2–3 hours per week to complete lessons and exercises. Your progress will depend on the work you put in.

Apply now for the next cohort

The next cohort of BYBU launches Feb 1st and will be available to a select group of applicants.