A 3-week intensive for founders ready to build a brand with gravity

Your business doesn’t need more content, platforms or products. It needs a point-of-view.

The kind that cuts through the noise, attracts the right people, and creates that “holy shit, this brand just gets me” feeling.

The BYBU Accelerator is your starting point.
It's where you uncover the center-of-gravity your brand is built on, and how to turn it into a magnetic strategy that fuels your content, positioning, and offers.

Who it’s for

You’re an early-stage founder or small business owner (best suited for businesses under $500K in ARR) who knows there’s a better way to build a brand—one that doesn’t rely on trends, templates, daily posting pressure, or constantly reinventing the wheel.

You’re not interested in playing the volume game. You want sharper focus, stronger resonance, and a brand that does the heavy lifting for you.

This Accelerator is an investment in your skills as a brand builder, so your brand becomes an asset that works for your business.

What you’ll walk away with

By the end of this 3 week program, you’ll have:

  • The center-of-gravity idea to build your Brand Universe around.

  • A strong Brand POV draft and starter tools you can use to shape your strategy

  • A simple statement that captures your Point-of-View (no branding jargon)

  • A clearer path forward so you’re not second-guessing every time you talk about your business

What’s inside

This program includes…

  • Virtual Lessons
    Access my signature frameworks and tools for uncovering your unique brand POV and laying the foundation for an immersive brand universe.

  • 1:1 Calls and Feedback
    Get feedback from me throughout the program for POV builds and refinements via one-to-one calls, written feedback and group sessions.

  • Cohort Experience
    You’ll move through the program alongside 10–15 ambitious founders. Small enough to keep things focused, big enough to create energy and accountability.

  • First Access to Future Offers
    Accelerator participants get priority access to future program expansions. Think of this as your entry point into a long-term brand-building ecosystem.

The vision for BYBU

The Build Your Brand Universe Accelerator is just the beginning. My vision is to give early-stage founders a comprehensive way to create a magnetic brand ecosystem with exclusive exercises, strategic frameworks, and accountability at every stage.

Future Accelerator offerings will dive into:

  • Brand POV (next cohort launches Nov 1) - Uncover the distinct worldview that sets your brand apart and becomes the gravitational center of everything you build.

  • Ownable Identity - Develop a distinct brand persona and original vibe that becomes your calling card.

  • Unique Experience - Turn your identity into a multi-faceted ecosystem.

  • Narrative Amplified - Invite people into your brand world by amplifying your POV across platforms.

  • Genuine Culture - Align your culture with your external brand so it’s consistent, inside and out.

  • Bonus: Finding Fresh Territory - Spot the white space and carve out your own lane in a crowded market.

When you nail your Point-of-View, every other layer of brand building becomes easier—and infinitely more effective.

Your investment

If selected, participants will pay a one-time fee of $595 for the 3 week Intensive.

  • Application required: Spots are limited and not guaranteed. I review each application to ensure the Accelerator is a fit.

  • Non-refundable: Because of the limited cohort size, all tuition is non-refundable once you’ve been accepted.

  • Founder-focused: This program is best suited for early-stage businesses (typically under $500K in ARR).

  • Time commitment: Expect ~2–3 hours per week to complete lessons and exercises. Your progress will depend on the work you put in.

Apply now for the next cohort

The next cohort of BYBU launches Nov 1st and will be available to a select group of applicants.