Your brand doesn’t need more content or ideas.

It needs a point-of-view.

The kind that cuts through the noise, attracts the right people, and creates that “holy shit, this brand just gets me” feeling.

Module One of the Build Your Brand Universe Course is your starting point.
It's where you uncover the core truth your brand is built on, and how to turn it into a magnetic strategy that fuels your content, positioning, and offers.

Who It’s For

You’re an early-stage founder or marketer who knows there’s a better way to build a brand—one that doesn’t rely on trendy templates, daily posting pressure, or constantly reinventing the wheel. You’re not interested in playing the volume game. You want sharper positioning, stronger resonance, and a brand that does the heavy lifting for you.


What You’ll Walk Away With

By the end of Module One, you’ll have:

  • A bold, confident brand message you can build everything else around

  • A simple statement that captures your Point-of-View (no branding jargon—just your real voice)

  • Stronger language for your website, pitch, and content

  • A brand voice that sounds like you, not a template

  • A clearer path forward so you’re not second-guessing every time you talk about your business

What’s Inside Module One

This beta version includes:

  • Short, easy-to-follow video lessons (no fluff, no overwhelm)

  • Real brand examples to learn from

  • Personalized feedback from me on your Point-of-View

  • Live office hours to get unstuck and ask questions

  • Lifetime access to this module and future updates

About the Full BYBU Course

Module 1 is the foundation of Build Your Brand Universe: The Course—a multi-part program designed to help you build a magnetic brand ecosystem step-by-step with exclusive exercises, strategic frameworks, and hands-on support. Over time, I’ll be releasing new modules on creating a distinct brand voice, experience design, content & messaging strategy, and brand culture. But it all starts here—with a strong Point-of-View. When you get this part right, everything else becomes easier (and more effective).

Core Modules:

  • Module 1: Brand POV (Launching Sept 1)

  • Module 2: Ownable Identity

  • Module 3: Unique Experience

  • Module 4: Narrative Amplified

  • Module 5: Genuine Culture

  • Bonus Module: Finding Fresh Territory

Reserve your spot for early access

The paid beta version of Module 1: Brand POV drops Sept 1st and will be available for 10-15 members at a one-time discounted price.

BYBU: Module One
$197.00