Put Your Brand To Work
Learn how $1M - $100M Brands are attracting more customers by outlasting trends, and outsmarting competitors with a strategic brand Point-of-View.
Book a complimentary 1:1 consult today to learn how we can help you build a strategic brand POV so you can convert more customer today.
Build Your Brand Universe…
For founders and small business owners who want…
—long-term growth
— loyal customers,
—a brand that actually reflects what they stand for
…without the fluff, burnout, or costly missteps...
You’ll gain clarity, traction, and a brand with soul—even if…
→ You’ve “already done branding” but still feel stuck
→ You don’t have time to figure this out on your own
→ You’re not sure what actually makes your business different
→ You’ve been burned by expensive design work that didn’t deliver strategy
→ You think you can’t afford to invest until you start making more sales
Spoiler: This is the thing that will get you more sales.
This is for you if...
✅ You’ve invested in branding before—but still feel disconnected from what your brand really stands for
✅ You’re overwhelmed by sales + marketing, and tired of tactics that don’t move the needle
✅ You want to grow, but don’t want to burn out (or hire a full team) to do it
✅ You’ve got a product and a mission—but need help turning that into a magnetic brand world
✅ You know you’re meant to stand out, but you're not sure how to claim that space confidently
What is BUILD?
BUILD is a monthly strategic coaching program that helps you clarify, evolve, and amplify your brand from the inside out.
Through weekly 1:1 calls, guided frameworks, and brand-building tools, we’ll co-create your Brand Universe—a synergetic ecosystem rooted in a strong POV and designed to stand the test of time.
You’ll walk away with:
A clear, differentiated Brand POV on a Page
A customized Brand Universe Map to guide your decisions
A Creative Roadmap to connect your brand across content, marketing, partnerships, and more
And the confidence to lead your business like the visionary you are
What’s Included
Weekly 1:1 strategy sessions (1 hour) to guide, refine, and build your brand ecosystem over time - from your brand point-of-view to how it applies across your business (marketing message, social content, new product lines, visual/vocal identity, team culture, etc).
Access to tools & prompts including brand POV frameworks, story templates, campaign prompts, and more to amplify your strategic POV across your brand
Roadmap reviews & feedback to get clear, strategic input on what you’re building and how to evolve
Creative ideation support where we’ll brainstorm content, lead magnets, launches, partnerships, and beyond
Curated referrals and access to trusted creatives and collaborators from my extended network
Signature deliverables
Month 1–2: Brand POV One-Pager - a shareable reference for your brand strategy positioning.
Month 3–4: Brand Universe Map - the products, services, and platforms that map back to your Brand POV.
Month 5–6: Extended Creative Roadmap - a robust plan for executing your brand POV across your existing branding and customer experience.
How we helped Kate increase revenue by an astounding 1300%
Meet Kate. As a solopreneur money coach, she was overwhelmed wearing all the hats and waiting for referrals to come to her made it impossible to grow - she never knew where the business was coming from.
As a direct result of our work together, Kate managed to resuscitate a struggling business, increasing revenue by an astounding 1300%. The new revenue offered Kate the opportunity to expand on her offering, build out a new B2B program, and even hire her first employee.
Henson was named #5 of Canada’s Top Growing Companies
The product is top rated with ~2k five-star reviews, but the marketing message was scattered, focusing on a number of different brand attributes with no core identity or ‘center of gravity’ to bring the marketing communications together. The brand had little recognition or awareness outside of the existing (primarily male) customer base, and depended almost entirely on short-term product marketing and word of mouth to grow sales.
Through our workshop approach, we facilitated the team to define and align on their strategic positioning. We determined the monster we were fighting was bigger than just ‘razors’. Rather it extended to the broken, self-serving business models of the shaving industry with deceptive product claims and would-be ‘design innovations’ that don’t actually improve shaving results.
In September 2024, Henson was named #5 of Canada’s Top Growing Companies by The Globe and Mail. Just a few short months after our work together, the Henson team has experienced a number of tangible and intangible benefits, including; Alignment from the team and external partners on our identity; a compelling story and brand voice to streamline marketing efforts.
How Verishop first used the strategic story developed in our process to raise $40MM in “Series B” venture capital
Verishop was initially designed to instill confidence in e-commerce customers by only selling products from ‘verified’ independent merchants to address the flood of cheap, imitation luxury goods sold from counterfeit knock-off suppliers in Asia.
After initial launch, the brand pivoted into a 3-sided B2B/B2C business model. The ambition was to restore the brand and business to growth and raise additional venture capital for future expansion.
We facilitated Verishop’s leadership and cross-functional brand team through the first half of our signature Brand Identity process. The brand team aligned on challenging the ‘commodity’ and ‘transactional’ nature of e-commerce.
Differentiating itself from other e-commerce startups by creating a marketplace with more hands-on help for luxury brands, a clientele that's been mostly neglected by bigger online retailers like Amazon and Walmart.
By focusing on higher-value goods from independent and innovative retailers, the brand has established a ‘cult-like’ following among merchants, creators/influencers and their customers, earning industry accolades as a trend-setter.
They become a platform for exploration and discovery of unique, new high-quality goods you can only find online through the Verishop e-commerce platform.
Verishop now has over 4,000 brands on its platform, up from 150 at launch, making it one of largest aggregators of independent and emerging retail brands online, with more than 1 million active users per month (2021), per Khan.
Testimonials
“After two years in, I’m really fine-tuning everything about my company, and Robyn has been exactly what I needed to get to that next level. Her insights are sharp, her competitive analysis was spot-on, and after only a few sessions, we were already building something meaningful for my brand.”
-Sabrina McGehee, Founder, South Florida Sweets
“Robyn quickly understood who I am and what I do. She helped me find my authentic brand voice. I don't know what could be more valuable.”
– Kara Sugimoto, CEO & Founder, Origin Advisors
“This process has elevated Sow Eden and has given us an amazing new brand identity that we are extremely proud of. ”
– Jacob Dunn, CEO & Founder, Sow Eden Organics
I’m a brand strategist, founder, and author with 18 years of brand-building experience and over 100 brand launches. I’ve helped startups grow, guided legacy companies through high-stakes reinvention, and turned identity crises into brands with soul. My clients have collectively raised and generated over $100M in revenue, and my frameworks have been used by thousands of founders across industries.
